The Rise of Shopping Platforms | Discussing Recent Ad Targeting Developments for Brands on Instagram
Instagram has recently announced the ongoing development of analytical tools that brands could use in order to extract data from user engagements and in turn use for ad targeting. Following in parent-company Facebook's footsteps with regards to the notion of the platform increasing in shopping and ad targeting capabilities, Instagram has already introduced a tool that allows users to bookmark products they come across as they explore and engage within the social network. In order to further develop on this, Instagram product manager Layla Amjadi has stated that another insight tool for advertisers will be released within the first half of 2019. Amjadi told CNBC on Dec 13 "It's a difficult thing to maintain all of the products that have piqued your interests across these multiple sites....that's a problem that businesses told us they personally have and are excited for us to help them solve within Instagram." In a nutshell, the purpose behind this tool being de